The world's leading fashion designer brands have given the BBC Children in Need mascot, Pudsey Bear, a make-over in anticipation of this year's charity initiative.
Reading like a who's who of the fashion industry, Burberry, Alexander McQueen, Louis Vuitton, Prada and Victoria Beckham are amongst the 30 luxury labels to create their own signature version of the famous teddy.
Gone is his bright yellow fur and polka dot eye patch, and in their place a whole host of fun and quirky looks. Highlights include the suave Pudsey wearing a white suit, bow tie, Aviator-style sunlgasses and trilby as designed by Tom Ford, the brown leather quilted bear dressed in Burberry's classic trench coat, Gucci's equestrian-themed design and Prada's stand-up creation, complete with the brand's creeper brogues.
PICS: THE COMPLETE DESIGNER PUDSEY BEARS COLLECTION
All of the 28-inch bears will be exhibited in Selfridges stores in London and Manchester from today until the 14th November, before being auctioned off to raise money for the children's charity. What's more, Paul Smith, Anya Hindmarch and Selfridges have created smaller limited edition Pudseys, which will be sold exclusively in the department store.
Sarah Monteith, director of marketing and fundraising for BBC Children in Need, said: 'We are absolutely elated to have such prestigious designers turn Pudsey into a fashion icon once again. And to have Selfridges exhibit this one-off collection, allows everyone to view a piece of fashion history. A truly inspirational fundraising initiative.'
To find out more about the designer Pudsey Bear auction visit bbc.co.uk. BBC Children in Need 2012 will take place on Friday 16th November.